EPISODE 13 | May 23, 2025

Demo Automation Revolution: Storylane's PLG Playbook

Nalin Senthill shares how Storylane's interactive demo platform helps 3,000+ companies capture buyer attention across the full lifecycle.

Key Takeaways

Dual creator model: Product marketers create demos, sales engineers customize for specific deals
Full lifecycle coverage: Interactive demos work from top-of-funnel through customer success expansion
Complexity drives need: The more complex the product (cyber, healthtech, enterprise SaaS), the more demo touchpoints required
PLG success: 3,000+ customers through product-led growth motion
New category education: Demo platforms are still early - not as established as CRM after 30 years