EPISODE 13 | May 23, 2025
Demo Automation Revolution: Storylane's PLG Playbook
Nalin Senthill shares how Storylane's interactive demo platform helps 3,000+ companies capture buyer attention across the full lifecycle.
Key Takeaways
- Dual creator model: Product marketers create demos, sales engineers customize for specific deals
- Full lifecycle coverage: Interactive demos work from top-of-funnel through customer success expansion
- Complexity drives need: The more complex the product (cyber, healthtech, enterprise SaaS), the more demo touchpoints required
- PLG success: 3,000+ customers through product-led growth motion
- New category education: Demo platforms are still early - not as established as CRM after 30 years
Guest
Nalin Senthill, CEO & Founder
Storylane
Storylane
Key Topics
Demo Automation, Product Marketing, Sales Engineering, PLG, Interactive Demos, Buyer Journey
Tags
demo automation, product demos, PLG, sales engineering, product marketing, buyer journey
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