EPISODE 14 | May 30, 2025
AI SEO Revolution: Smarter GTM with AI-Powered Search
Aditi Karandikar shares four pillars of AI-powered GTM beyond just content. Why marketing silos are dead and how to connect the full funnel.
Key Takeaways
- Four pillars beyond content: Content is over-hyped; personalization, orchestration, and analytics are equally critical
- Silos are dead: Can't just specialize in one bucket - must straddle marketing and sales
- AI operator mindset: The new marketer connects dots across the entire funnel
- PE vs startup dynamics: Understanding different approaches for EBITDA-focused vs. growth-focused organizations
- Land and expand: Don't forget retention, cross-sell, and upsell campaigns alongside acquisition
Guest
Aditi Karandikar, Growth Marketing Advisor
Key Topics
AI SEO, Growth Marketing, Full-Funnel Marketing, Sales Enablement, Intent Mapping, Marketing Analytics
Tags
AI SEO, growth marketing, full-funnel, sales enablement, intent mapping, marketing strategy
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