EPISODE 15 | June 06, 2025
Intent Data Mastery: Claims, Myths, and Reality
Debunking intent data myths with live demos of person-level signals. Website de-anonymization, off-site intent, and account intelligence explained.
Key Takeaways
- Company vs person level: Most ABM tools only tell you companies, not the actual people showing intent
- Signal quality varies: Some signals available in Clay or Common Room, but quality and depth differ significantly
- Native vs workaround: Understanding which signals require external webhooks vs. native platform support
- Enterprise to SMB: Bringing enterprise-grade person-level intent capabilities to smaller companies
- Service + tech model: Acknowledging that operationalizing signals requires more than just software
Guest
Raabia Thakur, Head of Product
Kwanzoo
Kwanzoo
Key Topics
Intent Data, Signal Quality, Website De-anonymization, Off-Site Intent, B2B Data, GTM Tech Stack
Tags
intent data, signal quality, website de-anonymization, B2B data, GTM tech, lead generation
OUR BLOG
Latest on Buyer Identity and Signal-Based GTM
Strategies, insights, and best practices for person-level visitor identification and AI-powered go-to-market.
