EPISODE 17 | June 20, 2025
Multi-Channel Attribution & AI Playmaker Launch
Introducing AI Playmaker for signal-based outbound. Solve strategy-to-play conversion, targeting, signal prioritization, and personalization challenges.
Key Takeaways
- Four core GTM problems: Strategy-to-play conversion, needle-in-haystack targeting, signal prioritization, and authentic messaging
- Person-level vs company-level: The evolution from ABM tools to individual prospect identification
- Signal stacking: Layer multiple signals to identify who's buying right now, not just who might be interested
- Tech landscape mapping: Understanding where different tools fit by ease of use and signal depth
- CRM contact monitoring: New capability to track your most valuable contacts across the web
Guest
Raabia Thakur, Head of Product
Kwanzoo
Kwanzoo
Key Topics
AI Playmaker, Signal-Based Outbound, Signal Prioritization, Personalization, GTM Automation, Tech Stack Mapping
Tags
AI Playmaker, signal-based outbound, GTM automation, personalization, tech stack, CRM monitoring
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