EPISODE 21 | July 25, 2025
Off-Site Intent Leads & CRM Contact Monitoring Deep Dive
Learn how off-site intent leads identify the 5% of buyers in-market at the person level. Plus CRM contact monitoring for your most valuable prospects.
Key Takeaways
- Person-level off-site intent: Unlike traditional ABM tools that only identify companies, get actual individual prospects engaging with relevant content
- Fresh signals matter: Off-site intent leads are 24-72 hours old, not weeks-old aggregated data
- CRM contact monitoring: Monitor your most valuable contacts and get alerts when they show buying signals
- Topic taxonomy: 22,800+ topics across products, solutions, brands, events, and more for precise targeting
- Full automation workflow: Connect signals through Clay to Instantly/Smartlead for automated outbound sequences
Guest
Raabia Thakur, Head of Product
Kwanzoo
Kwanzoo
Key Topics
Off-Site Intent, CRM Contact Monitoring, Person-Level Signals, Topic Taxonomy, Lead Operationalization, Signal Automation
Tags
off-site intent, CRM monitoring, person-level signals, intent data, lead generation, sales automation
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