EPISODE 22 | August 01, 2025
Custom Account Signals: Beyond Generic Intent Data
Noah Jacobs reveals how Bird Dog delivers custom account signals for complex sales cycles. Better than generic intent data for high-value B2B selling.
Key Takeaways
- Custom signals beat generic intent: A factory selling software cares about recalls and new facilities; a sales tool vendor cares about prospecting hiring patterns
- High-value sales focus: Best fit for $30K+ contract values where data matters throughout 3-12 month sales cycles
- ICP consolidation: Define your ICP as a set of custom signals monitored across your entire account list
- Clay alternative: More granular signals at better cost than building complex Clay workflows
- Moving upmarket: Currently running POC with large-cap publicly traded companies while still serving startups
Guest
Noah Jacobs, Co-Founder
Bird Dog
Bird Dog
Key Topics
Custom Signals, Account Intelligence, Complex Sales, Enterprise Data, ICP Definition, Sales Enablement
Tags
custom signals, account intelligence, enterprise sales, ICP, sales data, complex sales
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