EPISODE 25 | August 22, 2025
B2B Marketing Evolution: GEO and the AI Interface to Information
David Kirkdorffer explains why AI is the new UI to information and how B2B marketers must adapt with Generative Engine Optimization strategies.
Key Takeaways
- AI as the new UI: AI is becoming the primary interface through which buyers access and process information
- GEO extends buyer enablement: Generative Engine Optimization is about helping buyers find and understand your solution through AI
- SaaS disruption ahead: AI will have a profound effect on the SaaS industry as information access patterns change
- Messaging clarity critical: Clear, well-communicated positioning becomes even more important when AI mediates discovery
- Buyer-centric content wins: Focus on buyer enablement content rather than promotional messaging
Guest
David Kirkdorffer, B2B Marketing Consultant
Key Topics
Generative Engine Optimization, LLM Search, B2B Marketing, Buyer Enablement, AI Discovery, Content Strategy
Tags
GEO, LLM optimization, B2B marketing, buyer enablement, AI search, content strategy
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