EPISODE 28 | September 12, 2025
63 Meetings from 175 Accounts: Signal-Based Outbound
Scott Wueschinski reveals how GTMify uses intent signals and AI orchestration to book 63 meetings from 175 accounts. Real case study with proven results.
Key Takeaways
- Strategy beats execution: Outbound fails because of flawed strategy, not flawed execution - without a living engine that learns, tools alone won't work
- Cost of doing nothing positioning: Frame conversations around money left on the table rather than traditional ROI to create urgency
- Real-time signal response: When a target persona searches relevant topics, trigger personalized sequences within minutes, not days
- Multi-persona approach: Target 16 personas across 8 functions of decision makers and influencers for complex B2B sales
- Waterfall enrichment: Layer multiple data providers (FullEnrich, Sero, Ocean, Apollo, FindMail, Prospio) for maximum contact coverage
Guest
Scott Wueschinski, Co-Founder
GTMify
GTMify
Key Topics
Signal-Based Outbound, Intent Data, AI Orchestration, Waterfall Enrichment, Account-Based Marketing, Sales Automation
Tags
signal-based selling, intent data, outbound automation, ABM, sales sequences, GTMify
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