EPISODE 03 | March 14, 2025
Marketing Automation 2.0: Cross-Channel Personalization at Scale
EJ Cho shows how Tofu scales 1:1 ABM personalization and content repurposing across channels. Account research and asset personalization at scale.
Key Takeaways
- Personalization bottleneck: Teams know 1:1 ABM works but can't scale the personalization
- Account research at scale: Automate the research that powers personalized campaigns
- Content repurposing: Turn webinars into social posts, emails, and derivative content automatically
- Cross-channel in one: Differentiation is bringing all channels into one platform vs point solutions
- Series A+ fit: Best for companies past ICP/positioning discovery who need to scale content
Guest
EJ Cho, Co-Founder & CEO
Tofu
Tofu
Key Topics
Marketing Automation, ABM Personalization, Content Repurposing, Cross-Channel Marketing, Account Research, B2B Marketing
Tags
marketing automation, ABM, personalization, content repurposing, cross-channel, B2B marketing
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