EPISODE 30 | September 25, 2025
Live from GTM2025: AI Transforming Go-To-Market
Live insights from GTM2025 conference on how AI is reshaping revenue leadership. Key challenges facing CROs and CMOs in the age of AI transformation.
Key Takeaways
- Do more with less is universal: Two-thirds of CMOs have flat or declining budgets while targets increase
- CRO tenure crisis: Average CRO tenure is under 18 months, indicating massive pressure in revenue leadership
- Human touch remains critical: AI handles automation, but authentic human connection is the differentiator
- Professional resilience is key: The future GTM executive must continuously unlearn and relearn
- Contact monitoring opportunity: CRM contact monitoring showing strong results - 18 meetings in 60 days from monitoring 10,000 contacts
Guest
Shri Watson, CRO
Kwanzoo
Kwanzoo
Key Topics
GTM Conference, Revenue Leadership, CRO Challenges, AI Transformation, Professional Resilience, Signal-Based Selling
Tags
GTM conference, revenue leadership, CRO, CMO, AI transformation, Pavilion
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