EPISODE 31 | October 02, 2025
Mining Social Media for High-Intent B2B Prospects
Learn how Pitch Ghost uses AI to mine LinkedIn, Reddit, and Twitter for high-intent B2B prospects. Mark Frankle shares strategies for real-time social selling.
Key Takeaways
- Social signals beat traditional intent: Prospects posting on social media are showing real-time intent, not week-old aggregated data from third-party providers
- AI as the workhorse: Use AI to sort through noise and surface relevant posts, not to auto-generate spammy responses
- SMB-friendly approach: Modern social listening tools are built for 5-100 employee companies, not just enterprise teams with armies of analysts
- Multi-platform coverage: LinkedIn, Reddit, Twitter, and Facebook each offer different prospect behaviors and opportunities
- Recruiter play: Social listening works both sides of the market - job seekers and hiring managers simultaneously
Guest
Mark Frankle, CEO & Founder
Pitch Ghost
Pitch Ghost
Key Topics
Social Listening, Real-Time Intent Signals, LinkedIn Prospecting, Reddit Marketing, B2B Social Selling, AI-Powered Lead Generation
Tags
social listening, LinkedIn, Reddit, intent data, B2B prospecting, AI sales tools
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