EPISODE 32 | October 09, 2025
Kwanzoo Signals Hub Deep Dive
Deep dive on the Kwanzoo Signals Hub and key considerations for signal-based tech
Key Takeaways
- Unified buyer view is essential: Consolidate website signals, offsite intent, CRM data, and social signals into a single person record to eliminate data silos
- First, second, and third party signals explained: First party is your website activity, second party comes from trusted partners like G2/TrustRadius, third party aggregates data from 90,000+ media sites
- White label for agencies: Agencies can rebrand Kwanzoo's signals hub with their own branding and offer it to their clients as their own solution
- Signals data feed for SaaS providers: GTM tech companies can integrate person-level signal data directly into their apps via API
- CRM contact monitoring: Upload your target contacts and get alerts when they show buying signals, enabling precise account-based selling
Guest
Raabia Thakur, Head of Product
Kwanzoo
Kwanzoo
Key Topics
Signals Hub Architecture, Unified Buyer View, First-Party Intent, Third-Party Intent, White Label Solutions, Agency Partnerships, Signal Data Feeds
Tags
signals hub, website intent, offsite intent, white label, agency solutions, crm monitoring, b2b signals
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