What are buying signals and intent data?

Buying signals and intent data indicate purchase intent at a person or company level.

Why does intent data have a bad reputation?

Traditional tools overpromised with incomplete and inaccurate data.

EPISODE 34 | October 31, 2025

Demystifying signals and intent data with answers to the top 10 customer questions

Buying signals and intent data are the same: Whether on your website, offsite media, or social channels, signals indicate purchase intent at person or company level
Intent data's bad rap is deserved: Traditional tools overpromised with incomplete, inaccurate data - person-level signals fix this gap
Cookie resolution plus enrichment waterfall: First resolve cookies to emails, then cascade through multiple data providers for complete profiles
Personal email is most reliable: Unlike job titles and company info that change, personal email remains stable for identity resolution
Signal-based architecture emerging: Signals hub feeds into intelligence hub, then orchestration layer, with CRM integration throughout