EPISODE 34 | October 31, 2025
Signals & Intent Data FAQ: Top 10 Customer Questions
Demystifying signals and intent data with answers to the top 10 customer questions
Key Takeaways
- Buying signals and intent data are the same: Whether on your website, offsite media, or social channels, signals indicate purchase intent at person or company level
- Intent data's bad rap is deserved: Traditional tools overpromised with incomplete, inaccurate data - person-level signals fix this gap
- Cookie resolution plus enrichment waterfall: First resolve cookies to emails, then cascade through multiple data providers for complete profiles
- Personal email is most reliable: Unlike job titles and company info that change, personal email remains stable for identity resolution
- Signal-based architecture emerging: Signals hub feeds into intelligence hub, then orchestration layer, with CRM integration throughout
Guest
Raabia Thakur, Head of Product
Kwanzoo
Kwanzoo
Key Topics
Intent Data FAQ, Cookie Resolution, Enrichment Waterfalls, Data Privacy Compliance, Signal-Based Architecture, Buyer Journey Tracking
Tags
intent data, cookie resolution, enrichment, data privacy, ccpa, buyer journey, b2b signals
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