EPISODE 36 | November 14, 2025
AI Content Strategy for B2B Growth
Enhancing efficiency, personalization, and data-driven decision-making with AI content
Key Takeaways
- Foundation before AI: Internal team alignment and centralized knowledge bases are prerequisites for effective AI content creation
- Bottom of funnel beats top: Focus on decision-stage content (alternatives, comparisons, integrations) to surface in LLM search results
- LLM search is contextual: Users query with pain points and capabilities, not just keywords - structure content to match
- Four-way keyword research: Attack from ICP, category, competitor, and feature angles to leave no stone unturned
- Product-led content requires real features: AI tools can't pull actual product screenshots and capabilities unless you build custom solutions
Guest
Lashay Lewis, Content Strategist
Key Topics
Bottom of Funnel Content, LLM Search Optimization, AI Content Strategy, Product-Led SEO, Keyword Research Frameworks
Tags
bofu content, llm optimization, ai content, seo, product marketing, b2b content strategy
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