EPISODE 42 | January 16, 2026
Building Micro ICPs for Outbound
How to build highly targeted micro ICP cohorts that dramatically improve outbound conversion rates
Key Takeaways
- Micro ICPs beat broad targeting: Instead of large TAM lists, build small highly-targeted cohorts based on specific signals - these convert dramatically better than spray-and-pray approaches
- 80% deanonymization accuracy: Modern tools can identify website visitors with up to 80% accuracy, providing LinkedIn profiles and email addresses for direct outreach
- Hot pages reveal intent: Track which specific pages visitors view (especially pricing pages) to understand where they are in the buying journey and prioritize outreach accordingly
- Content drives capturable traffic: Thought leadership articles on LinkedIn, Reddit, and YouTube drive website visits - with deanonymization in place, you capture warm leads from 3-4x traffic spikes
- Signals hub evolution: The full stack now includes website deanonymization, offsite intent (90,000 media sites), and contact monitoring (alerts when key prospects show buying signals) - all syncing automatically to CRM
Guest
Prashant Mantri, Founder
GTM Wallet
GTM Wallet
Key Topics
Micro ICP Building, Website Deanonymization, Cohort-Based Outbound, Intent Signals, Thought Leadership Content, CRM Integration
Tags
micro icp, website deanonymization, cohort outbound, intent signals, thought leadership, crm integration, signals hub
OUR BLOG
Latest on Buyer Identity and Signal-Based GTM
Strategies, insights, and best practices for person-level visitor identification and AI-powered go-to-market.
