EPISODE 45 | February 06, 2026

To Clay or Not to Clay: Signals Tech Landscape

How Kwanzoo's signals hub coexists with and complements Clay - with live demos of offsite intent, lead delivery, and workflow integration

Key Takeaways

Clay solves orchestration, not signals: Clay excels at bringing together data and building personalized messages, but it needs quality signal inputs - that's where a dedicated signals platform like Kwanzoo fits in
Coexistence in SMB: In the SMB space, customers use Kwanzoo signals data and feed it directly into Clay for further enrichment and personalized messaging - they complement each other
Person-level offsite intent: Configure intent topics, apply ICP firmographic and persona filters, then unlock actual people (name, work email, LinkedIn) showing buying behavior across 90,000+ media sites
Automated lead delivery: Leads flow automatically every 4-8 hours into Clay, CRMs (HubSpot, Salesforce), or outbound tools - no manual intervention required
Prioritize before unlocking: Review leads by title, seniority, industry, revenue, and company size before spending credits to unlock PII - ensuring you focus on highest-value prospects