EPISODE 05 | March 28, 2025

Agentic Email Marketing: Beyond Prospecting to Lifecycle

Arjun Saxena explains why lifecycle marketing for 100K+ users requires first-party data and brand-compliant emails, not cold outbound tactics.

Key Takeaways

Prospecting vs lifecycle: Fundamentally different - one uses third-party enrichment, other uses first-party product data
100K+ users threshold: At scale, lifecycle marketing becomes operationally overwhelming
Three decisions: Who to send, what to send, when to send - traditionally hypothesis-driven
Brand is critical: Unlike cold outbound, lifecycle emails must be on-brand with fantastic design
Fortune 2000 buyers: To build $100M company, you're selling to 2,000 CMOs, CIOs, sales leaders