EPISODE 06 | April 04, 2025

Signal-Based Selling: Kwanzoo's AI GTM Platform Deep Dive

Mani Iyer explains Kwanzoo's evolution from ABM to AI GTM automation. Person-level buyer signals for B2B and B2C organizations.

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Key Takeaways

Person-level pioneers: One of the first to offer person-level visitor identity for mid-market (US traffic)
B2B and B2C: Unique capability to serve both business and consumer-focused organizations
Off-site signals: 21,000+ topics across 90,000+ websites for off-site intent data
5-40% resolution: Person-level resolution rates vary, with account intelligence filling gaps
Modern workflow: Clay integration plus Instantly/Smartlead for contemporary GTM stacks

Guest

Mani Iyer, CEO & Founder
Kwanzoo

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Key Topics

Signal-Based Selling, Person-Level Identity, ABM Evolution, GTM Automation, Buyer Signals, B2B and B2C

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Tags

signal-based selling, person-level identity, ABM, GTM automation, buyer signals, intent data

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