AI X GTM GLOSSARY
Understand Person-Level ID, Intent Data, and GTM Terms
Clear definitions of buyer identity resolution, signal-based outbound, and key AI marketing concepts you need to know.
Agentic GTM
What are agentic GTM workflows?
Agentic GTM workflows are end-to-end go-to-market processes that run autonomously via AI agents - from signal capture through personalized outreach - with humans reviewing at the points where judgment matters.
Agentic GTM
What is agentic GTM analytics?
Agentic GTM analytics is the observability and performance layer for AI GTM agent fleets - giving revenue teams real-time visibility into every signal source, every agent phase, and every outbound send in one dashboard.
Agentic GTM
What is agentic GTM?
Agentic GTM is a go-to-market approach where AI agents handle execution work - scoring leads, writing outreach, routing contacts, monitoring signals - while humans set strategy and review at key moments.
Agentic GTM
What is an AI GTM agent?
An AI GTM agent is a software agent that autonomously handles a specific go-to-market task using AI reasoning - lead scoring, personalization, routing, or signal monitoring - rather than rigid rules.
Agentic GTM
What is human in the loop in GTM automation?
Human in the loop (HITL) in GTM automation means AI agents handle execution work while humans make decisions and take actions that require judgment, relationship context, or creative input.
