AI X GTM GLOSSARY
Understand Person-Level ID, Intent Data, and GTM Terms
Clear definitions of buyer identity resolution, signal-based outbound, and key AI marketing concepts you need to know.
Marketing Strategy
5 steps to the sales process
The 5 steps to the sales process are: prospecting, qualifying, presenting, handling objections, and closing the deal.
Marketing Strategy
Content marketing return on investment
Content marketing ROI measures the value gained versus the cost of creating and distributing content, calculated by comparing revenue generated to total content costs.
Marketing Strategy
How do you forecast revenue?
Forecast revenue using historical data, pipeline analysis, win rates, average deal size, and sales cycle length to project future income.
Marketing Strategy
How to set up conversion tracking in Google Ads
Set up Google Ads conversion tracking by linking to Google Analytics, creating conversion actions, and installing the tracking tag on your website.
Marketing Strategy
What are the five P's of the marketing mix?
The five P's of marketing are Product, Price, Place, Promotion, and People—the core elements of any marketing strategy.
Marketing Strategy
What are the three main factors that determine ad quality?
The three main factors that determine ad quality are expected click-through rate (CTR), ad relevance, and landing page experience.
Marketing Strategy
What does the marketing department do?
Marketing departments drive brand awareness, generate leads, enable sales, and optimize customer acquisition through campaigns, content, and data analysis.
Marketing Strategy
What method provides a continuous understanding of the target market?
Market research, customer interviews, usage analytics, and competitive intelligence provide continuous understanding of your target market.
Marketing Strategy
You should have at least 3 buyer personas
Having at least 3 buyer personas ensures targeted and effective marketing efforts by addressing different customer segments, roles, and decision-making criteria.
Marketing Strategy
Your First Funnel Challenge Reviews
Reviews and experiences from participants in funnel building challenges focused on creating effective sales and marketing funnels.
