AI X GTM GLOSSARY
Understand Person-Level ID, Intent Data, and GTM Terms
Clear definitions of buyer identity resolution, signal-based outbound, and key AI marketing concepts you need to know.
Signal Based Selling
Signal-Based Selling
A sales methodology that leverages intent data to prioritize and engage prospects who are part of a target account's buying group.
Signal Based Selling
Signal-based marketing
Marketing approach that ensures ads are visible to target buyers without scrolling, using behavioral signals to optimize ad placement and timing.
Signal Based Selling
What are buying signals?
Indicators that show a prospect is interested in purchasing a product or solution, based on the prospect's own engagement on a website, media site, social channel, community or live event.
Signal Based Selling
What is Signal-based prospecting?
Also known as trigger-based prospecting, it's a sales strategy that leverages buyer intent data to identify and engage high-potential prospects at the right time.
Signal Based Selling
What is a signal in sales?
A signal is a data point indicating a prospect's interest or readiness to buy, such as website visits, content engagement, or social interactions.
Signal Based Selling
What is signal-based selling?
A sales approach that leverages intent data to prioritize and engage prospects within target accounts who are showing active buying signals.
Signal Based Selling
What is signal-based targeting?
Focusing outreach efforts on prospects that are part of the ideal customer profile (ICP) showing active purchase intent through behavioral signals.
