AI X GTM GLOSSARY
Understand Person-Level ID, Intent Data, and GTM Terms
Clear definitions of buyer identity resolution, signal-based outbound, and key AI marketing concepts you need to know.
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AI GTM Automation Platform
Enterprise technology platform that automates go-to-market activities using AI, from visitor identification to dynamic segmentation to intelligent outreach.
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AI Playmaker
AI-powered technology that dynamically segments prospects for enhanced sales engagement and automated, intelligent sales development.
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Account Intelligence
Comprehensive data and insights about target accounts, tracking their engagement, intent signals, buying committee, and journey across your website and campaigns.
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B2B Website Visitor Tracking
Specialized tracking that identifies companies and business professionals visiting your website, providing firmographic data and behavioral insights for sales teams.
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Buyer Journey Insights
Analytics showing how accounts move through their buying journey, revealing engagement patterns, content consumed, and progression toward purchase decisions.
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Dynamic Segmentation
AI-powered customer segmentation that automatically adapts in real-time based on prospect behavior, intent signals, and engagement patterns.
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Person-Level Visitor Identity
Technology that identifies individual buyers visiting your website, capturing personal details like name, email, job title, and company—not just company-level data.
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Person-Level Website Visitor Identification
Advanced tracking that identifies individual B2B buyers visiting your website, capturing specific details like name, job title, role, and company information.
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Unified Buying Signals
Combining person-level and account-level intent data into a single view for B2B/B2B2C companies to enable more precise targeting and sales prioritization.
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Warm Leads
Prospects who have shown interest in your product by visiting your website, engaging with content, or interacting with your brand—making them receptive to outreach.
